Challenge

Based in Liverpool and Salt Lake City, Laduma is an immersive B2B tech consultancy and content development company specializing in virtual, augmented and mixed reality. Upon its conception in 2015 Periscopes Up was engaged to build a complete brand strategy and implement it on a global level in an extremely competitive environment.

Solution and Result

We met all needs, developing a powerful brand bedrock, crafting a full implementation plan and activating it worldwide. Specific deliverables included naming services, tagline creation, corporate ID, sales tools and content development. Believing in the need to fully integrate brand and culture, Periscopes Up involved Laduma’s entire team in the brand rollout. We also designed two office environments and a corporate suite at Liverpool Football Club which all embodied the essence of the brand and inspired its employees. We went on to help the brand to launch through multiple marketing channels including tradeshow presence at global events such as MIP in Cannes and the World Travel Show in London.

After eighteen months of working with Laduma, Periscopes Up founder Dave Alder was asked to become an embedded CMO and take the brand to the next level. This he did for 18 months, introducing new products, launching services to achieve higher margins and overseeing every aspect of day to day brand marketing implementation and lead generation. Our work with Laduma has helped it become one of the world’s leading immersive tech brands. Clients now include HSBC, the NBA, Radisson Hotels, Unilever, LA Galaxy, Samsung, Denver Broncos, McDonalds, Visit Britain and Jacksonville Jaguars.

Under his Periscopes Up consultancy banner Dave led the development of the Laduma brand from its inception in 2016. Through his very well defined process undertaken over a 4 month process he created a powerful, unique and practical brand positioning that has directed everything we do to this day. Ben Smith, Chief Executive Officer, Laduma