WHAT WE DO
Periscopes Up builds, transforms and revitalizes brands
We craft powerful brand strategy platforms to separate our clients from the pack
We mobilize employees by aligning brand and culture
We provide crucial consumer insights
We craft powerful brand strategy platforms to separate our clients from the pack
We mobilize employees by aligning brand and culture
We provide crucial consumer insights
Whether building a new company or revitalizing an existing brand, product or service, we can help. We work with B2B and B2C clients across many categories, from technology and entertainment to retail and beverage. The common denominator is that our partners believe in the power of brand transformation and have the commitment to see it through.
Brand Strategy
Set Your Brand Apart
Using a combination of facts, creativity and instinct, Periscopes Up supports business leaders in the creation and development of powerful brands.
We provide simple, innovative and actionable strategies for growth by stripping away what doesn’t matter and by helping them to focus on their most powerful assets and differentiators.
Through the design of unique brand platforms we set them apart from their competitors and get them where they need to be.
Brand Strategy
Set Your Brand Apart
Using a combination of facts, creativity and instinct, Periscopes Up supports business leaders in the creation and development of powerful brands.
We provide simple, innovative and actionable strategies for growth by stripping away what doesn’t matter and by helping them to focus on their most powerful assets and differentiators.
By designing unique brand platforms we set them apart from their competitors and get them where they need to be.
BRAND CULTURE
Turn Your People Into Brand Champions
We help executives to maximize their brand’s potential by mobilizing their biggest asset – their people.
When internal teams are genuinely passionate about their brand, they’re an unstoppable force. Periscopes Up enables companies to instill brand ownership across their entire workforce or within specific departments through cultural change processes.
By blending brand and culture the goal is to ensure that internal understanding and belief is authentically and meaningfully passed on to the customer.
BRAND CULTURE
Turn Your People Into Brand Champions
We help executives to maximize their brand’s potential by mobilizing their biggest asset – their people.
When internal teams are genuinely passionate about their brand, they’re an unstoppable force. Periscopes Up enables companies to instill brand ownership across their entire workforce or within specific departments through cultural change processes.
By blending brand and culture the goal is to ensure that internal understanding and belief is authentically and meaningfully passed on to the customer.
RESEARCH
Knowledge Is Power
Periscopes Up provides boutique qualitative research services.
We craft custom studies to uncover important insights. Our findings, recommendations and hypotheses have contributed to the success of brands across the globe and helped many of them to avoid costly mistakes.
We’re category agnostic and have past experience in the retail, beverage, food, technology, hospitality, media and entertainment industries.
Our processes include focus groups, in-depth interviews, exit interviews, ethnographic studies and projective methodologies such as storytelling and roll playing.
RESEARCH
Knowledge Is Power
We craft custom studies to uncover important insights. Our findings, recommendations and hypotheses have contributed to the success of brands across the globe and helped many of them to avoid costly mistakes.
Our processes include focus groups, in-depth interviews, exit interviews, ethnographic studies and projective methodologies such as storytelling and roll playing.
Who We Are
You’re In Good Hands
Former Virgin Entertainment Group CMO, Dave Alder, founded Periscopes Up in 2006. His mission is to build and transform brands, putting them on a course for growth.
Periscopes Up handles assignments large and small, tailoring processes and approaches for each one. Over the years we’ve worked with iconic international brands, innovative startups, local disruptors and inspiring social cause organizations.
We’re based in St Petersburg, Florida and handle engagements around the globe.
“Dave led the rebranding of MTV Networks’ CMT and did a superb job. I’d have no hesitation in recommending Dave and Periscopes Up to any brand”.
Dee McLaughlin, Former Chief Marketing Officer, MTV Networks’s CMT Channel
Former Virgin Entertainment Group CMO, Dave Alder, founded Periscopes Up in 2006. His mission is to build and transform brands, putting them on a course for growth.
Periscopes Up handles assignments large and small, tailoring processes and approaches for each one. Over the years we’ve worked with iconic international brands, innovative startups, local disruptors and inspiring social cause organizations.
We’re based in St Petersburg, Florida and handle engagements around the globe.
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