Dave Alder, Founder and President

As CMO of the Virgin Entertainment Group, Dave led brand strategy, drove cultural development, innovated products and services, and oversaw marketing implementation for its music, fashion, film and consumer technology retail businesses.

He built Virgin UK’s cinema brand from the ground up, led customer facing technology strategy in Europe and set up Virgin US’s first e-commerce business. Dave created groundbreaking concepts for new business propositions, ranging from Las Vegas casinos to music memorabilia stores. He also headed up brand direction for Virgin Japan’s licensed retail operation and provided guidance to its cinemas division.

Dave’s 21 years of experience within one of the world’s most iconic brands enables Periscopes Up to bring an exceptionally creative, bold, innovative, practical and fun approach to engagements.

Notably, Dave knows how to operate from both sides of the desk, as client and as provider – a very useful mix.

A well-regarded speaker, Dave has participated on panels at South By Southwest, NAPTE, Best of British and Digital Hollywood. He has also lectured at many institutions, including CIDA in Johannesburg and the Sonoma Academy in California.

Who We Work With

Our past clients include Universal, Forever 21 (Japan), Capitol Records, Iron Maiden, Laduma, Ace Cider and Jabra among many others. Periscopes Up also partners with agencies such as our friends at innovation studio Bulldog Drummond. Over the years the joint force has worked with Starbucks, MTV, Diageo, Nestle, Hershey’s, Jack In The Box, KFC, General Motors/Holden (Australia) and Jack Daniels (Australia) among many others.

How We Work

Engagements usually start with a deep dive into the client’s brand challenges. We’ll research internally and externally and provide insights. From thereon in it’s a completely collaborative relationship as we work through a proven process to develop optimum solutions and get our clients to where they want to be.

Dave is involved all the way through an engagement. Depending on the brand challenge, clients also have access to one or several of our extremely experienced, proven and trusted specialist partners.

Where We Work

Periscopes Up is based in Florida and operates globally. Past engagements have taken us to many countries including the UK, Japan, British Virgin Islands, Canada, Australia and The Netherlands.