You’ve mapped out your rebrand. The vision, purpose, values, personality and principles are in the bag. The logo and tagline are nailed. The style guide is finished. The creative department is excited and the

A lot of people talk about creating a brand experience. Miraya and Liang, co-founders of Desserts Goals, actually do it.

Brand Promise Meets Brand Experience
Most of us have a favorite song, a favorite book and a favorite movie; perhaps even a favorite child.

At work, you may have a favorite boss, favorite seat in the conference room, a favorite type of pen or a favorite sandwich from that small office park deli down the street.

Chances are most don’t have a favorite Venn diagram. Well, I do.

As humans, we’re wired to connect with stories that fill our minds with pictures and our hearts with emotions. When we think back to early childhood, many of us can warmly remember the stories our parents told us. The images of characters, scenes and moments are etched into our brains. Words and phrases still resonate. Plots, twists and turns remind us of happy days. Many will stay with us all our lives.

There’s no doubt that the tourism and hospitality industries have embraced VR more than most verticals. While extremely variable in quality, 360 degree hotel room tours and destination experiences are now commonplace. But this isn’t the end of the story. Innovative VR opportunities abound.

Have you ever thought about how you sound? As individuals, it’s is a huge part of our make-up and level of attractiveness. People are more likely to elicit an emotional response by reacting to sound versus visuals. Whether it’s our accent, level of audibility, mumbling tendencies or tone, voices play a huge part in defining each and every one of us. Yet when folks walk into a meeting or head out for a social evening, they are much more concerned with their appearances. Not surprisingly, people collectively spend billions on their looks, yet virtually nothing on how they sound. But the power of voice is undeniable and truly helps to make us individuals.

Touch points are the moments and situations in which a customer comes into contact with a brand. Many are obvious; the company website, email communications, advertising and social media to name just four.

The relative differences between virtual, augmented and mixed reality can be quite confusing. As the industry is still evolving, consensus is still a little blurry. This can make it challenging to select which of the three work best for solving a specific challenge, or bringing a brand to life.