Employee Passion Results in Customer Belief

Think of a test tube full of iron filings. Pour them out and thousands of tiny pieces of metal point in different directions. Only a magnet can align them effectively. In business, brand strategy is the magnet that has the power to align.

Periscopes Up aligns brand and culture. We help executives to bring their employees together in order to move their company forward. We immerse team members in brand fabric and give them a clear and common understanding of its purpose, its values, its differentiators and its benefits. We listen and learn from them about their customers; how the brand is perceived, what matters, what doesn’t, why they choose the company’s services and more. Then we join the dots to create platforms for truly meaningful customer engagements.

Our consultancy develops custom brand culture programs for both the short and the long term. Part of the process involves demonstrating to an employee not only how he or she has ability to drive the company forward, but also how their brand involvement can impact their own success. The direction of implementation and corresponding activation vehicles vary according to the specifics of the assignment.

Examples of tools are unique event design, virtual reality applications and team-generated content among many others.

“Periscopes Up’s task was to take our various tech products and services and meld them into a clear, marketable proposition. They reshaped our brand from start to finish, mobilized our entire team and engaged our customers in new, effective and memorable ways. The company wouldn’t be what it is today without their amazing expertise, total commitment and unique creative skills”.

Wayne Scholes, Executive Chairman, Red Touch Media