It’s Time To Pause

In business, time is of the essence. It’s easy for brands to push on hoping that their products, services, creative and packaging are what consumers need but without really stopping to find out. Many companies have stalled or fallen by not listening to their customers, or made very costly mistakes by pushing ahead without stopping and testing assumptions. Periscopes Up can assist in preventing these scenarios.

Our consultancy directs the planning process for launches, rebrands and campaigns, ensuring that each of them fully harnesses the power of a brand platform. From websites to events we review everything including messaging, tone, look and feel to spot any underutilized opportunities. We also take a detailed look at the customer journey, mapping out a holistic approach and ensuring consistency at every stage.

We help clients to identify what matters, what doesn’t and why. Through our custom-designed research processes and tools, we enable companies to understand needs, challenges, preferences, likes and dislikes.

Past assignments have taken us to the offices of Apple, FedEx, Royal Caribbean Cruise Lines and Dell. We’ve researched views on consumer facing technology onsite in Virgin’s Australian retail stores, explored brand perceptions of restaurant environments at Blaze Pizza and PDQ, tested designs of Jabra’s headsets in call centers around the US and even held focus groups to determine reactions to online psychic services in the Bible Belt.